MIF
Built for Indian Shopify brands

Turn more Shopify carts into paid orders.

A conversion-first checkout built for Indian D2C brands — increase prepaid orders, reduce COD/RTO losses, and give customers a faster checkout experience.

  • Built for Shopify
  • Mobile-first checkout
  • Smart COD & prepaid conversion
  • Go live in minutes
🛍️Ananya Store
Secure checkout
Cotton kurti · Rust · M
Qty 1
₹1,499
Mobile
+9198••• •24 51 Returning
Delivery
Change
Ananya S. · Bengaluru 560095
Delivery by Fri, 12 Sep · Auto-filled from PIN
Payment
UPI / Cards
Save ₹100 · Prepaid
₹1,399
💵
Cash on Delivery
₹49 COD fee
₹1,548
Powered by MIF
Trusted results

Numbers that move the needle for Indian D2C brands.

Live figures will be published here shortly.

— TBD —
GMV processed
Across all connected brands
— TBD —
Checkout sessions
Rolling 30-day window
— TBD —
Avg. conversion lift
vs. native Shopify checkout
— TBD —
Prepaid orders increase
After MIF nudges are enabled
— TBD —
RTO reduction
With Smart COD controls
Why MIF

Shopify gives you checkout.
MIF helps you optimise it.

Shopify provides the commerce infrastructure. MIF adds the conversion intelligence layer that Indian D2C brands actually need — smart COD, prepaid nudges, address intelligence and checkout analytics.

Faster Checkout

One-tap returning-customer checkout and mobile-first UX designed for Indian shoppers on their phone.

Smart COD

Risk-based COD controls, blocklists and intelligent interventions — before the order becomes an RTO.

More Prepaid Orders

Dynamic prepaid incentives and payment-specific offers that quietly shift customers to UPI / cards.

Better Customer Experience

Address intelligence, delivery estimates and a payment experience shoppers actually trust.

Capabilities

Everything your checkout needs.Nothing it doesn't.

A focused set of capabilities designed for Indian D2C brands running on Shopify — from the first mobile tap to the final invoice.

Faster Checkout

One-tap returning customer flow, mobile-first UX. Fewer taps between cart and paid order.

Address Intelligence

PIN-based auto-fill, address suggestions and delivery estimates that reduce incorrect addresses at source.

Smart COD

Risk-based COD rules, pincode controls and phone / email blocklists to catch risky orders before they ship.

Prepaid Nudges

Merchant-configurable prepaid incentives and payment-specific offers that quietly shift customers to UPI / cards.

Payment Optimisation

UPI, cards, netbanking, wallets and pay-later — via the merchant’s own gateway (0% payment commission to MIF).

Live Analytics

Real-time checkout funnel, prepaid vs COD split, drop-off points, and running-month billing accrual.

New product in the MIF ecosystem

Record every package.
Strengthen every claim.

MIF VMS records your packing process and attaches the video to the order, so you have timestamped visual evidence when customers raise delivery, missing-item, damage or wrong-product claims.

Step 1
Order picked
Warehouse scans AWB and starts a packing session.
Step 2
Video recorded
Camera captures packing from open to seal.
Step 3
Video stored with order
Auto-linked to AWB in your MIF dashboard.
Step 4
Evidence on demand
Reply to claims with the exact clip.

MIF VMS gives your team visual proof of what was packed before dispatch. It strengthens your claim evidence — it does not guarantee that a marketplace or customer will approve any specific claim.

REC · 12:42 PM
Verified
Operator 0401:18
Order
#MIF102934
AWB
DTDC 4291 7856

Ready to build a better ecommerce operation?

Convert more orders with MIF Checkout and strengthen every shipment with MIF VMS.